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ABC Launches Legacy Campaign

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By: Sean Moloughney

Editor, Nutraceuticals World

The American Botanical Council (ABC), Austin, TX, has launched a new initiative called “Creating an Herbal Legacy” (Legacy), which is designed to ensure that herbal medicine continues to play an increasingly important role in both self-care and healthcare. The Legacy campaign will provide long-term financial support in three key areas. Individuals, companies, foundations and organizations will select the area(s) of most interest by designating donations to the following funds: ABC Endowment Fund, which establishes long-term stability of the organization and ensures its continued international impact; ABC Scholarship Fund, which provides support to students and others participating in ABC’s onsite pharmacy and dietitian internships and ethnobotanical eco-tours; and ABC Green Development and Beautification Fund, which improves physical facilities and gardens at the ABC headquarters, including rainwater harvesting, solar electric generation and herbal medicine gardens.

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